Ali Hoyt is Senior Director of Consulting for STR (STR, Inc.). Ali leads a consulting team focused on providing custom data solutions to clients using STR’s extensive database. Projects range from comp set selection and optimization to customized data-infused dashboards in Excel or Tableau software. Ali assists with new subscription-based report and product development. She is a frequent speaker at industry conferences and meetings. Ali earned her bachelor’s degree from Cornell University’s School of Hotel Administration.