Javier Coll is Group President of Global Business Development, cofounder of the resort brand management company, AMResorts, and its elite benefits program, Unlimited Vacation Club®. Javier has played a pivotal role in the development of both businesses. With more than 25 years of international hospitality operations and finance experience, Javier strategically leads the group’s growth, development, mergers and acquisitions. Under his leadership, AMResorts has become the largest Resort Brand Management company in Mexico and the Caribbean, and the fourth largest hotel company in Spain, per total room count.