Patrick “JP” Ford, CHB, ISHC, Senior Vice President and Director of Global Business Development JP leads all of the strategic sales initiatives for Lodging Econometrics. He is an industry leading real estate advisory specialist with close to 35 years of experience providing business development, acquisition, and disposition services. JP serves as a trusted advisor to Franchise Companies looking to identify branding opportunities; Ownership and Management Groups looking to add real estate assets and management contracts to their portfolios; Lodging Industry Vendors seeking to increase product distribution and Wall Street Analysts interested in evaluating hotel development, hotel sales transaction trends, and assessing investment potential in hotel companies and markets.